Mass Communication is the transmission of messages from a sender to a large amount of people through various types of media, eg: newspapers, television etc.
the medium has to have the ability to reach a large audience. Feedback will be indirect because the recipients’ reactions are not observed in real time.
The most important message is at the top of the inverted pyramid followed by the supporting content. This allows reader to gain a firm understanding of the most relevant facts, even if they stop reading before the end of the article.LATCH is a model for organizing information. 1 Location 2 alphabet 3 Time 4 Categories 5 Hierarchy