Grids are used to organise content.
- It is an essential aesthetic device that will allow the designer to walk the reader through that content, one specific message at a time.
- The organisational of qualities of a grid provide easy and consistent access to content.
- Direct and implied alignment on grid provide link between information set and move the readers’ eye through the content of the page
- Helping the viewer to locate relevant content quickly.
The goal of visual design is to communicate. How you organize and prioritise your elements conveys valuable information about their relative importance. Visual hierarchy aids comprehension, reinforces your message, and guides your visitor through your story.
The best visual hierarchies lead users to take the action confidently. They have a clear, obvious order in which to view and act on things, with the most important things first.
Hierarchies help give order. They prioritize items and aid in communication. Visual hierarchies organize, prioritize, and communicate visually by modifying the visual weights different elements carry.
It’s important to remember that before actually designing a hierarchy we take the time to think about our content and what should be seen as more important on a page.
- Typography- All fonts should be legible and appropriate for what you are communicating.
- Use No more than five colours in a single design. You can use different shades of a single colour to distinguish.
- Avoid unnecessary design, including 3D charts, graphics ornamental illustration or extraneous elements.